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What can it tell me and what does it look like?
Google Analytics may seem intimidating on the surface because there is so much information available. However, the GA dashboard is extremely customisable making the information relatively easy to find and comfortable to read through.
And a lot more...
Analytics might be a bit of a snazzy word, but without Google Analytics you're a
dead man walking. Making money on the Internet is not at all easy, you'll need to
keep a close eye on your website, refine it and constantly improve it -
Google Analytics shows you how people found your site, how they explored it and
how you can enhance the visitor experience.
Armed with this information, you can improve your website return on investment,
increase conversions, and make more money on the web. Analytics is a bit of a
beast to get to grips with, but as a website owner you simply can't live without it.